Taco Bell

Challenge

You can’t really gift wrap a burrito and put it under the tree, but you can make that snazzy new sweater look like a taco with Taco Bell’s new Crunchwrapping Paper.

Services

Solution

Created by Toronto-based agency Grip Limited, and printed by TI Group on our HP Indigo digital press, it’s three square feet of paper that each features a different layer of Crunchwrap ingredient: seasoned beef, nacho cheese sauce, crunchy tostada, tortilla, and veggies – tomato, lettuce and sour cream. The downside? This one’s only available on Amazon in Canada.

Results

The Crunchwrapping Paper hit best-seller status before selling out on Amazon.ca, and received overwhelmingly positive reviews.

How We Achieved These Results

What Our Clients Say

TI Group’s Digital Signage Portal and print-on-demand solution was implemented at Hakim Optical. The online platform streamlined the ordering and delivery process for signage. I no longer get calls from the stores looking for marketing materials—it’s all at their fingertips!

John WordenVice President of Marketing, Hakim Optical

TI Group helped us execute our vision. They were lock-step with us in this journey to make recommendations, enhance our historic imagery and create this truly unique and welcoming environment for our guests.

Nirel PatelOwner Courtyard by Marriott, Niagara Falls NY

My sincerest gratitude on behalf of the Faculty of Engineering and Architectural Science Graduate Ambassador Group. Your generous contribution has not only enabled us to celebrate National Engineering Month but has also played a pivotal role in showcasing the interdisciplinary research efforts of our students. Again, thank you so much!

Karen PeñarandaFEAS Graduate Lead Ambassador, PhD Student Ind & Mech Eng., Toronto Metropolitan University

TI Group was awarded our project because of their ability to truly understand our vision of incorporating our values into our workspace, our commitment to the patients we serve and the value they delivered as a supplier from design through to installation.

Natacha RaphaelCorporate Communications, Takeda

We appreciate the constant effort by you and your amazing team to quickly pivot and solve these challenges. Can’t thank you enough for your immense support in finding solutions so quickly and being an incredible partner.

DavidVice President of Marketing, Decibel Cannabis

TI Group has been supporting our growth with various services that promote our brand in this marketplace. We are so pleased to have them as a valued partner.

Hilary LiebermanMarketing Manager, Cannasupplies