Nike

Challenge

Nike wanted to create an experience for young professionals who were intrigued by golf, but hesitant to participate because of the perceived pretentiousness of “the country club”.

Services

Solution

TI Group helped create the Nike Golf Club “Pop-Up” on Queen Street West. Branded inside and out, the experience also included golf simulators, product demos, custom lockers with Nike footwear & apparel, and a DJ. We used adhesive-backed vinyl to brand the walls, displays and lockers, created a custom “416” installation using golf tees in artificial turf, and even sourced and wrapped a vintage “Golden Tee” arcade game.

Results

2315 brand interactions
1054 consumers registered for Nike golf club
648 footwear and apparel trials
63% registration to trial conversion
Registration reached 257k Toronto golfers
39 social posts
Elevated seeded experience for 9 key Toronto media & influencers
Nike.com sales increase of 42% compared to previous week

How We Achieved These Results

What Our Clients Say

TI Group’s Digital Signage Portal and print-on-demand solution was implemented at Hakim Optical. The online platform streamlined the ordering and delivery process for signage. I no longer get calls from the stores looking for marketing materials—it’s all at their fingertips!

John WordenVice President of Marketing, Hakim Optical

TI Group helped us execute our vision. They were lock-step with us in this journey to make recommendations, enhance our historic imagery and create this truly unique and welcoming environment for our guests.

Nirel PatelOwner Courtyard by Marriott, Niagara Falls NY

My sincerest gratitude on behalf of the Faculty of Engineering and Architectural Science Graduate Ambassador Group. Your generous contribution has not only enabled us to celebrate National Engineering Month but has also played a pivotal role in showcasing the interdisciplinary research efforts of our students. Again, thank you so much!

Karen PeñarandaFEAS Graduate Lead Ambassador, PhD Student Ind & Mech Eng., Toronto Metropolitan University

TI Group was awarded our project because of their ability to truly understand our vision of incorporating our values into our workspace, our commitment to the patients we serve and the value they delivered as a supplier from design through to installation.

Natacha RaphaelCorporate Communications, Takeda

We appreciate the constant effort by you and your amazing team to quickly pivot and solve these challenges. Can’t thank you enough for your immense support in finding solutions so quickly and being an incredible partner.

DavidVice President of Marketing, Decibel Cannabis

TI Group has been supporting our growth with various services that promote our brand in this marketplace. We are so pleased to have them as a valued partner.

Hilary LiebermanMarketing Manager, Cannasupplies