Challenge
The Courtyard by Marriott brand is traditionally considered to be a benchmark for mid- level hotels, known for great guest experiences. Given the prime address of the hotel, plus the location’s storied history as the one-time home of the Niagara Chocolate Company, the owners wanted to not only visually showcase the history, but also elevate the experience in a unique way.
Solution
To illuminate the area’s industrial past while providing a fresh and enticing look, TI Group’s creative team consulted with the owners of the Courtyard by Marriott to find the best way to present the story in a visually stunning way. Custom murals and plaques that display the hotel’s history were implemented in the lobby, hallways and elevator vestibules.
Adorning the hotel interiors with beautiful, high-resolution, black and white archival photographs that showcase the historic Niagara community and the building’s legacy makes an immediate impact. In contrast, feature wall backdrops create a modern and luxurious feel in each guest suite.
