Hakim

Challenge

Hakim Optical had several marketing issues with its cross-Canada retail network. The problems stemmed from keeping in-store marketing materials on brand and delivering them in an efficient and timely manner. “In the past, requests were coming in from everywhere, older images often used and sometimes unauthorized materials created,” stated John Worden, Vice President of Marketing for Hakim Optical.

Services

Solution

TI Group’s Digital Signage Portal and print-on-demand solution was implemented at Hakim Optical. The online platform streamlined the ordering and delivery process for signage. “Area Managers select from pre-selected images, designs and styles to create top-of-displays, headers, countertops, window graphics and frame displays,” said John.

Results

“The benefits were immediate. It definitely helped everyone stay focused, keep our stores on brand and Area Managers more involved. It’s a more efficient, accurate and timely process where Area Managers push the send button and the product is in store in a matter of days,” claimed John.

“I no longer get calls from the stores looking for marketing materials—it’s all at their fingertips!”– John Worden, Vice President of Marketing for Hakim Optical

How We Achieved These Results

What Our Clients Say

TI Group’s Digital Signage Portal and print-on-demand solution was implemented at Hakim Optical. The online platform streamlined the ordering and delivery process for signage. I no longer get calls from the stores looking for marketing materials—it’s all at their fingertips!

John WordenVice President of Marketing, Hakim Optical

TI Group helped us execute our vision. They were lock-step with us in this journey to make recommendations, enhance our historic imagery and create this truly unique and welcoming environment for our guests.

Nirel PatelOwner Courtyard by Marriott, Niagara Falls NY

My sincerest gratitude on behalf of the Faculty of Engineering and Architectural Science Graduate Ambassador Group. Your generous contribution has not only enabled us to celebrate National Engineering Month but has also played a pivotal role in showcasing the interdisciplinary research efforts of our students. Again, thank you so much!

Karen PeñarandaFEAS Graduate Lead Ambassador, PhD Student Ind & Mech Eng., Toronto Metropolitan University

TI Group was awarded our project because of their ability to truly understand our vision of incorporating our values into our workspace, our commitment to the patients we serve and the value they delivered as a supplier from design through to installation.

Natacha RaphaelCorporate Communications, Takeda

We appreciate the constant effort by you and your amazing team to quickly pivot and solve these challenges. Can’t thank you enough for your immense support in finding solutions so quickly and being an incredible partner.

DavidVice President of Marketing, Decibel Cannabis

TI Group has been supporting our growth with various services that promote our brand in this marketplace. We are so pleased to have them as a valued partner.

Hilary LiebermanMarketing Manager, Cannasupplies