Challenge
Our client, Wyld, the leader in cannabis edibles, wanted to produce their retail displays in a more environmentally friendly manner. When they launched their retail displays, the materials were produced from composite materials that did not allow for any recyclability and were also costly to produce and distribute.
Solution
Wyld challenged TI Group to make a similar display solution that did not compromise the structural integrity, of their displays while also maintaining the premium look and feel their brand is known for. TI Group’s structural design team developed a product that was solely made of corrugated materials and printed using water based inks on our Greenguard certified digital printing devices.
Results
By reducing the costs for production of these units and also reducing the weight of distributing these units through North America, Wyld was able to penetrate more markets and increase their reach and presence in the retailers they market within – ultimately increasing their sales.
