San Rafael ’71

Challenge

San Rafael ’71 is a reference to the believed origins of the term “4:20”′′ in cannabis culture: in 1971, a group of high school students in San Rafael, California, would meet at 4:20 p.m. as part of a plan to search for a marijuana crop rumoured to be hidden in their town. While the crop was never found, the story lives on.

Services

Solution

TI Group produced 4:20 specific collateral including a series of 24″ x 36″ posters for participating retailers inside their age-gated premises. The program also included a digital display video, one-of-a-kind countdown clock and a classic 70’s rock album with custom sleeve. We ran production on both LFD (Large Format Digital) and our HP Indigo Digital Press, with incredibly consistent colour matching across the entire program, thanks to our G7 Master Facility qualification.

Results

Aurora wanted to celebrate Canada’s first legal April 20th in a big and memorable way. 4:20 has come to signify the progress the world has made on cannabis legalization and decriminalization. 2019 saw Canada as the first G7 country, and only the second country in the world, to celebrate a plant that is legal for recreational use.

How We Achieved These Results

What Our Clients Say

TI Group’s Digital Signage Portal and print-on-demand solution was implemented at Hakim Optical. The online platform streamlined the ordering and delivery process for signage. I no longer get calls from the stores looking for marketing materials—it’s all at their fingertips!

John WordenVice President of Marketing, Hakim Optical

TI Group helped us execute our vision. They were lock-step with us in this journey to make recommendations, enhance our historic imagery and create this truly unique and welcoming environment for our guests.

Nirel PatelOwner Courtyard by Marriott, Niagara Falls NY

My sincerest gratitude on behalf of the Faculty of Engineering and Architectural Science Graduate Ambassador Group. Your generous contribution has not only enabled us to celebrate National Engineering Month but has also played a pivotal role in showcasing the interdisciplinary research efforts of our students. Again, thank you so much!

Karen PeñarandaFEAS Graduate Lead Ambassador, PhD Student Ind & Mech Eng., Toronto Metropolitan University

TI Group was awarded our project because of their ability to truly understand our vision of incorporating our values into our workspace, our commitment to the patients we serve and the value they delivered as a supplier from design through to installation.

Natacha RaphaelCorporate Communications, Takeda

We appreciate the constant effort by you and your amazing team to quickly pivot and solve these challenges. Can’t thank you enough for your immense support in finding solutions so quickly and being an incredible partner.

DavidVice President of Marketing, Decibel Cannabis

TI Group has been supporting our growth with various services that promote our brand in this marketplace. We are so pleased to have them as a valued partner.

Hilary LiebermanMarketing Manager, Cannasupplies