Loblaw Marketing Signage Portal

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View of the Loblaws Marketing online portal

CHALLENGE	SOLUTION	RESULT
As a national retail corporation, Loblaws faces the same challenges as many retailers. At the corporate level – how do we sustain consistent branded messaging across multiple banners nationally. How do we leverage economies of scale through efficiencies? At the store level – how do we communicate with our customers in our community. How can I get access to marketing expertise localized for my store? All relevant concerns when trying to reach consumers, while maintaining corporate presence and brand visibility. And then roll in multiple banners, provincial guidelines and multiple language versions.	The online portal for marketing signage addresses 3 pillars of communications. Consistent corporate messaging across all brands/banners Customization at the retail/store level Lead-time. Getting what you need when you need it	Consistent messaging across multiple banners with the flexibility at the retail/store level to enable cultural, demographic and geographic localization. At reasonable prices as a result of leveraging economies of scale. And with streamlined processes and efficiencies, getting it when they need it most. The added bonus of the online portal is enabling visibility for marketing to understand what stores really need and want, based on what stores are ordering online. It’s not about a mass push distribution to all retail locations, it about stores pulling marketing content that is relevant for their store and community.

CHALLENGE

SOLUTION

RESULT

As a national retail corporation, Loblaws faces the same challenges as many retailers.

At the corporate level – how do we sustain consistent branded messaging across multiple banners nationally.
How do we leverage economies of scale through efficiencies?

At the store level – how do we communicate with our customers in our community.
How can I get access to marketing expertise localized for my store?

All relevant concerns when trying to reach consumers, while maintaining corporate presence and brand visibility. And then roll in multiple banners, provincial guidelines and multiple language versions.

The online portal for marketing signage addresses 3 pillars of communications.

Consistent corporate messaging across all brands/banners
Customization at the retail/store level
Lead-time. Getting what you need when you need it

Consistent messaging across multiple banners with the flexibility at the retail/store level to enable cultural, demographic and geographic localization. At reasonable prices as a result of leveraging economies of scale. And with streamlined processes and efficiencies, getting it when they need it most.

The added bonus of the online portal is enabling visibility for marketing to understand what stores really need and want, based on what stores are ordering online. It’s not about a mass push distribution to all retail locations, it about stores pulling marketing content that is relevant for their store and community.

This page will expire on August 31st 2021.

Posted onMay 7, 2020
By Pablo Jaramillo