HAKIM OPTICAL’S CLEAR VISION

You are here:

Image of a few faces with glasses taken at a Hakim Optical store.

 


 

CHALLENGE

SOLUTION

RESULT

Hakim Optical had several marketing issues with its cross-Canada retail network. The problems stemmed from keeping in-store marketing materials on brand and delivering them in an efficient and timely manner. “In the past, requests were coming in from everywhere, older images often used and sometimes unauthorized materials created,” stated John Worden, Vice President of Marketing for Hakim Optical. TI Group’s Digital Signage Portal and print on demand solution was implemented at Hakim Optical. The online platform streamlined the ordering and delivering process for signage. “Area Managers select from pre-selected images, designs and styles to create: top-of-displays, headers, countertops, window graphics and frame displays,” said John. “The benefits were immediate. It definitely helped everyone stay focused, keep our stores on brand and Area Managers more involved. It’s a more efficient, accurate and timely process where Area Managers push the send button and the product is in store in a matter of days,” claimed John.

 

Inside a Hakim Optical store“I no longer get calls from the stores looking for marketing materials – it’s all at their fingertips!”

– John Worden, Vice President of Marketing for Hakim Optical

 

 

 

 

 

This page will expire on August 31st 2019.