Anamorphic Displays: Inspire your Audience

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Two photos of Olympic athlete in anamorphic display.

Our long time client, Royal Bank of Canada (RBC), has championed the growth of the Olympic Movement in Canada for over 70 years! They support grassroots initiatives that give youth access to sport; and provide the country’s top athletes with the added help they need to reach the Olympic podium. In support of the PyeongChang 2018 Olympic Games, RBC wanted to showcase this and turned to TI Group for inspiration.

“Our client asked us to come up with a highly visual and exciting way to present these athletes,” notes Daniel Miller of TI Group.

“We decided to bring the message to life by using an Anamorphic Display Structure in an area of high pedestrian traffic. We are so pleased on how it turned out and the constant attention it is receiving!”

Anamorphosis is a form of perspective. It typically involves distortion and the viewer to use a special viewing device, or, as in this case, occupy a specific vantage point to reconstitute the image.

Are your graphics working for you the best way they can? Contact Daniel Miller – he can help!


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